Creating Value, Not Just Products - Lessons from Keyence

In today’s competitive business landscape, companies often focus their innovative power on creating new products or technologies, but forget to prioritize the most important aspect: creating unique value for their customers. I recently read a book キーエンス 高付加価値経営の論理 on Keyence’s value-added approach and how it contributes to its high profit margin....

September 18, 2024 · 4 min · 1578 words · Tiffena Kou

Debunking the creative process : how non-creatives can harness creativity with routines, linking and practice

People often have stereotype or fantasy that artists receive their inspiration from high above, as if the “drop of gift” appear all of a sudden. Wouldn’t it be eye-opening if professionals reveal how that process actually works? In fact, numerous books have been written by artists to disprove the “muse” myth, showing that it is nothing romantic but just consist of routine hard work. In this blog post, I’ll talk about what unites novelist Murakami Haruki, advertising legend James Webb Young and choreographer Twyla Tharp in the creation process....

July 14, 2024 · 9 min · 1832 words · Tiffena Kou

Innovations by Japanese booksellers to bring people back to reading and gathering

The decline of physical bookstores is a common problem worldwide, but is especially severe in Japan due to a rapid aging population. As an avid reader, who always dashes to the nearby bookstore wherever I visit to check out content people care about, I am keen to learn any new business solutions in this area. In this post, let’s take a look at some of the innovative things Japanese booksellers are doing in this headwind....

February 3, 2024 · 10 min · 2067 words · Tiffena Kou