7-11 Japan's hypothesis-driven innovations for product excellency
Ask any traveler to Japan and they will tell you mouthwatering tales of what they found in convenience stores (called konbini in Japan) no matter where they go. In fact, tons of posts have been written about konbini food selections and how different they are from convenient stores elsewhere. These konbinis have, huge variety of products, from over 20 flavors of rice balls, sushi, noodles, salad, bento, sandwiches, mixed drinks, fried food, chips and cup noodles to fancy desserts, to daily essentials such as soap, shampoo, toothbrush, magazines, to emergency needs such as underwear and umbrella (I have bought so many transparent umbrellas over the years)....