Creating Value, Not Just Products Lessons from Keyence

In today’s competitive business landscape, companies often focus their innovative power on creating new products or technologies, but forget to prioritize the most important aspect: creating unique value for their customers. I recently read a book キーエンス 高付加価値経営の論理 on Keyence’s value-added approach and how it contributes to its high profit margin....

September 18, 2024 · 4 min · 1578 words · Tiffena Kou

Debunking the creative process : how non-creatives can harness creativity with routines, linking and practice

People often have stereotype or fantasy that artists receive their inspiration from high above, as if the “drop of gift” appear all of a sudden. Wouldn’t it be eye-opening if professionals reveal how that process actually works? In fact, numerous books have been written by artists to disprove the “muse” myth, showing that it is nothing romantic but just consist of routine hard work. In this blog post, I’ll talk about what unites novelist Murakami Haruki, advertising legend James Webb Young and choreographer Twyla Tharp in the creation process....

July 14, 2024 · 9 min · 1832 words · Tiffena Kou

Nakano Yoshihisa on always living in the present moment

Nakano Yoshihisa, a 79-year-old entrepreneur, is a role model I am going to introduce in this blog post. I first came to know him via his book, and was deeply moved by his youthful energy to live everyday as a new journey to explore. who is Nakano Yoshihisa Growing up in post-war years without parents, Nakano was used to living alone and making all decisions by himself. His resume included developing new products/services in various department stores in both Japan and overseas....

March 28, 2024 · 8 min · 1614 words · Tiffena Kou

Innovations by Japanese booksellers to bring people back to reading and gathering

The decline of physical bookstores is a common problem worldwide, but is especially severe in Japan due to a rapid aging population. As an avid reader, who always dashes to the nearby bookstore wherever I visit to check out content people care about, I am keen to learn any new business solutions in this area. In this post, let’s take a look at some of the innovative things Japanese booksellers are doing in this headwind....

February 3, 2024 · 10 min · 2067 words · Tiffena Kou

Tsutaya - transforming physical bookstores into concierges for idea exchange and lifestyle exploration

In this digital era, what values can physical bookstores still offer? In this post, we’ll look at the Japanese cultural mecca Tsutaya Daikanyama T-Site, which started a revolutionary wave of curated spaces promoting idea exchange, lifestyle exploration and rural revitalization. Its central promise is that visitors can enrich what they already know, and find some new hobbies at the same time. We’ll also look at how the company behind Tsutaya...

November 12, 2023 · 6 min · 2711 words · Tiffena Kou

7-11 Japan's hypothesis-driven innovations for product excellency

Ask any traveler to Japan and they will tell you mouthwatering tales of what they found in convenience stores (called konbini in Japan) no matter where they go. In fact, tons of posts have been written about konbini food selections and how different they are from convenient stores elsewhere. These konbinis have, huge variety of products, from over 20 flavors of rice balls, sushi, noodles, salad, bento, sandwiches, mixed drinks, fried food, chips and cup noodles to fancy desserts, to daily essentials such as soap, shampoo, toothbrush, magazines, to emergency needs such as underwear and umbrella (I have bought so many transparent umbrellas over the years)....

October 1, 2023 · 11 min · 2289 words · Tiffena Kou