Innovations by Japanese booksellers to bring people back to reading and gathering

The decline of physical bookstores is a common problem worldwide, but is especially severe in Japan due to a rapid aging population. As an avid reader, who always dashes to the nearby bookstore wherever I visit to check out content people care about, I am keen to learn any new business solutions in this area. In this post, let’s take a look at some of the innovative things Japanese booksellers are doing in this headwind....

February 3, 2024 · 10 min · 2067 words · Tiffena Kou

Minimalist living in Tokyo opens up a big world

Minimalist living, especially in big cities like Tokyo, has always fascinated me. A few years ago, I rented a 25 square meter Airbnb condo in Tokyo for a few weeks and attempted to live as much like a local as possible. I went to local supermarkets to buy and cook my own meals everyday, strolled around the neighboorhood to patronize the smallest shops, and commuted by packed trains to the...

January 13, 2024 · 3 min · 1045 words · Tiffena Kou

Matsuura Yataro on training oneself for thoughtful and tasteful living

Mental distraction from information/choice overload is a common problem worldwide. Having an anchor for our taste and what we are meant to do provides a more stable path without being easily swayed by cyclical trends that are just like seasonal wind. But is good taste innate or honed by practice? In this post, we’ll look at Matsuura Yataro, who is a renowned lifestyle essayist and ex-chief editor of Kurashi no Techo (Notes on everyday living), a magazine dedicated to promoting aesthetics in living well....

December 9, 2023 · 7 min · 1324 words · Tiffena Kou

Tsutaya - transforming physical bookstores into concierges for idea exchange and lifestyle exploration

In this digital era, what values can physical bookstores still offer? In this post, we’ll look at the Japanese cultural mecca Tsutaya Daikanyama T-Site, which started a revolutionary wave of curated spaces promoting idea exchange, lifestyle exploration and rural revitalization. Its central promise is that visitors can enrich what they already know, and find some new hobbies at the same time. We’ll also look at how the company behind Tsutaya...

November 12, 2023 · 6 min · 2711 words · Tiffena Kou

Traveling as a PM dojo

It’s often said that traveling offers atypical experiences that sharpen our senses and train us to be more adaptive with creative improvision. Far removed from our usual dwellings, we have no choice but to observe our environment more keenly for both survival and enjoyment. Our usual status quo no longer applies, and our eyes begin to take into things that might be deemed too bland or extreme at home. Specifically, the time you spent before, during and after a trip can be a valuable training ground for product planning and management skills....

October 4, 2023 · 7 min · 1341 words · Tiffena Kou

7-11 Japan's hypothesis-driven innovations for product excellency

Ask any traveler to Japan and they will tell you mouthwatering tales of what they found in convenience stores (called konbini in Japan) no matter where they go. In fact, tons of posts have been written about konbini food selections and how different they are from convenient stores elsewhere. These konbinis have, huge variety of products, from over 20 flavors of rice balls, sushi, noodles, salad, bento, sandwiches, mixed drinks, fried food, chips and cup noodles to fancy desserts, to daily essentials such as soap, shampoo, toothbrush, magazines, to emergency needs such as underwear and umbrella (I have bought so many transparent umbrellas over the years)....

October 1, 2023 · 11 min · 2289 words · Tiffena Kou

3 things a new hotel brand teaches us about product planning

The hospitality industry is making a strong rebound after the pandemic, and many hotel chains are now creating new sub-brands targeting a very diverse band of travelers. Recently I came across a new hotel brand B4T owned by the East Japan Railway Company (JR East). In addition to the highly efficient train system they operate, JR East also runs shopping malls and hotels at train stations. Utilizing contactless self-checkin and checkout machine becomes a norm in Japanese business hotels these days, but what strikes me the most is how much farther the B4T chain goes by introducing cloud reception....

August 31, 2023 · 4 min · 821 words · Tiffena Kou